Olena Boyarkina

Promo Group Director

Quality work always has results!

Marketing studies

Marketing studies have long become an indispensable part of quality advertising.

Depending on the goal of the Employer, marketing studies can be applied to the following:
  • the consumers (a portrait of the consumer and his behavior models)
  • how the product or brand is perceived
  • advertisements
  • the market

If the Employing company works with a political brand, the necessary sociological research includes:
  • A study of public opinion
  • The analysis of socio-political and socio-economical problems
  • A study of electoral behavior
  • A study of the effectiveness of PR events.

After receiving and analyzing the results of marketing studies, the company has an informational and statistical basis to model a situation or to build models of market processes.

The Promo Group company uses the following technologies of marketing research:
  • Polling – marketing and sociological studies with the aid of questionnaires, and in the form of a personal interview with the respondent. Telephone polling – personal interviews by phone.
  • Polling of experts – interviews with respondents specializing in the appropriate field.
  • Retail Audit – monitoring of certain parameters of a product, such as its price, level of representation in retail outlets to monitor the activities of rival companies.
  • Price & Distribution Check – study of the price and assortment policy of a company.
  • Panel studies – studies that are done on one set or respondents.
  • Storecheking – the study of retail and wholesale outlets, aimed at finding out the assortment of products and price ranges of different groups of products, titles, and brands.
  • Focused group and individual interviews (use of focus groups).
  • Product-test – the testing of taste and organoleptic qualities of the product in a competitive set or in a group of similar products.

We are always glad to widen the range of our study projects. We'll be glad to hear from you.

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